It helps to generate lots of comments about your organization and your program, and even to put them in multiple categories if that provokes thought.
You should now plan to build on your strengths, using them to their full potential, and also plan to reduce your weaknesses, either by minimizing the risk they represent, or making changes to overcome them.
The same holds true for the printer category with complaints of complicated interfaces, cumbersome loader trays, and a lack of built-in networking capabilities.
A SWOT analysis identifies your strengths, weaknesses, opportunities and threats to assist you in making strategic plans and decisions.
Automation of activities brought consistency of quality to Eastman Kodak Company products and has enabled the company to scale up and scale down based on the demand conditions in the market. Kodak has been extremely successful over the last century in filmsales and film development.
This investment has opened new sales channel for Eastman Kodak Company. Take some time to consider what you believe are the strengths of your business. Gain key insights into the company for academic or business research. Even though Eastman Kodak Company is spending above the industry average on Research and Development, it has not been able to compete with the leading players in the industry in terms of innovation.
It also solves the long list problem where organizations ends up making a long list but none of the factors deemed too critical. Your customers, on the other hand, may perceive this wealth of experience as an old-fashioned approach that shows an unwillingness to change and work with new ideas.
Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably. The more relaxed, friendly and constructive the setting, the more truthful, comprehensive, insightful, and useful your analysis will be.
Porter, Competitive Strategy New York: You get detailed information about the company and its operations to identify potential customers and suppliers.
Limitation of Weighted SWOT analysis of Eastman Kodak Company This approach also suffers from one major drawback - it focus on individual importance of factor rather than how they are collectively important and impact the business holistically. The matrix is only a starting point for a discussion on how proposed strategies could be implemented.
From above SWOT analysis, following actions are recommended for improving companys strategy and respond accordingly. Firstly, the brand image of the company that has been built sincecentury is the distinctive competency for Kodak.
The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. Introduce the SWOT method and its purpose in your organization. You can use SWOT to justify a course that has already been decided upon, but if your goal is to grow or improve, you will want to keep this in mind.
Try to be proactive, and put plans into place to counter any threats as they arise.
Kodak cannot afford to lose in the digital space as social media has the powerful effect of creating communities of ever-growing fans who evangelize the brand — all at a relatively low and fixed cost. New environment regulations under Paris agreement could be a threat to certain existing product categories.
You get detailed information about the company and its operations to identify potential customers and suppliers.
High level of customer satisfaction — the company with its dedicated customer relationship management department has able to achieve a high level of customer satisfaction among present customers and good brand equity among the potential customers.
New technologies developed by the competitor or market disruptor could be a serious threat to the industry in medium to long term future. Williamson, Markets and Hierarchies New York: It will enable the firm to maintain its loyal customers with great service and lure new customers through other value oriented propositions.
You can record later in a more polished fashion to share with stakeholders and to update. Strong Free Cash Flow — Eastman Kodak Company has strong free cash flows that provide resources in the hand of the company to expand into new projects.
Try to see the broader picture instead and learn from what happened.While SWOT analysis comes from within the middle management team – those executing the day-to-day operations of the business – the Strengths, Weaknesses, Trends (SWT) analysis is to be conducted by the senior leadership team and connects to “Strategic Thinking” and planning for the business.
Here is the SWOT analysis of Kodak which is a technology company most known for its polaroid cameras. It has lost major market share since digital adoption.
Kodak is one of the most trusted & renowned brand in the camera industry since its inception. Eastman Kodak is a technology company focused on imaging. A SWOT analysis focuses on Strengths, Weaknesses, Opportunities, and Threats.
Remember that the purpose of performing a SWOT is to reveal positive forces that work together and potential problems that need to be recognized and possibly addressed. Kodak Threats • The strongest threat that forerunner survive well thought-out for the film industry is the quickly rising market section of the digital replacements.
• Internet is a first-class channel for encouraging the company and its services and products, it is too a cause of threat for Kodak. SWOT Analysis, is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.
SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. Company history – Progression of key events associated with the company. Major products and services – A list of major products, services and brands of the company.Download